Lionel Messi’s decision to join Inter Miami in Major League Soccer (MLS) in 2023 has been nothing short of transformative for soccer in the United States. The Argentine legend’s arrival has not only elevated the profile of the league but also sparked a shift in the way soccer is viewed in North America, both at a professional and grassroots level.
Since Messi’s debut with Inter Miami, MLS has seen a significant uptick in global attention. Matches featuring Messi are now some of the most-watched games in the league’s history, drawing large international audiences and putting the spotlight on the growing soccer culture in the U.S. This surge in viewership has been reflected in sponsorship deals and merchandise sales, with Messi’s Inter Miami jersey becoming one of the top-selling items across the league.
In addition to his on-field contributions, Messi’s presence in MLS has provided a major boost to the league’s visibility. As one of the world’s most recognized athletes, his decision to move to the U.S. has garnered attention from international media, which has, in turn, elevated the profile of the entire MLS. This could have long-term benefits, attracting additional international stars to the league, and inspiring a new generation of American soccer players to dream big.
On the pitch, Messi’s impact has been equally profound. His skill and vision have elevated the level of play in MLS, and his leadership has helped transform Inter Miami into a competitive side. In the 2023 Leagues Cup, Messi led the team to victory, further cementing his legacy and showing that he still has plenty to offer even at the tail end of his illustrious career.
While some critics initially questioned Messi’s move to MLS, arguing that the league wasn’t yet at the level of European football, the success of his transition has changed many minds. Messi’s ability to make an immediate impact in a new environment is a testament to his talent and work ethic, and it has ignited a broader conversation about the future of soccer in the U.S.
Messi’s time in MLS is likely to have a lasting effect, not just on the league, but on the entire landscape of soccer in North America. With his legacy now firmly established in both Europe and the U.S., the 2024 MLS season will likely be another milestone in Messi’s extraordinary career.
